Willowmere believes that each company's value drivers and shareholder objectives are unique. The Firm provides an integrated approach to shareholder value creation that combines strategic advice and capital investment. Willowmere seeks to invest its own capital in companies that can benefit from the combined operating and investment experience of its principals. Unlike typical private equity firms with fixed investment time periods, Willowmere maintains a more flexible and customized approach to the value creation in each of its portfolio companies. This allows for the development of a complete strategic plan as well as the full financial impact of that plan's implementation. During that time, the Firm's principals serve as members of the board and help guide the company's progress.